The Creator’s Plight
Over the last two weeks I have been heavily networking, reaching out to other creators like me, making friends, supporting smaller startups, and all around just having a good time. One of the things that’s come about doing this, is I’ve seen the rise, and fall, of quite a few of my networked people. “The Creators Plight” is a concept I’ve dubbed because, really deep down, as a content creator we are always worried about what others think, or the success of the craft we are working on.
Take for instance, my blogging. Everyday I have committed myself to writing at least one blog post (big or small). This is actually somewhat stressful – thinking about a topic relevant to what people centered around my topic-base would enjoy, then putting it into physical form, editing it, omitting personal references to protect others, so on and so forth. It takes a lot of mental energy to handle something like this. But what is the “plight” of it all? Viewership, engagement, and reception.
Just this week I have seen two individuals on my Twitter feed that were part of my networking say they, “Give up.” Why? No one was receiving them. I currently am running a YouTube series that has little or no viewership, very little editing, but I am enjoying it – it is my passion to create content received by others.
We, the collective of creators, or just in general human beings – need to change the way we think.
I have said this before, but I will put this into words again: Time is the most valuable resource that all humans have. Time is finite – every human being on this planet, when they are born, has a set amount of “Time Currency” in their repertoire. It is absolutely precious, and when it runs out, we run out – therefore you must observe time as valuable as the air you need to breathe to survive.
As a content creator, we look at ourselves and think, “Damn I just made that and only one person even viewed it. Maybe this isn’t even for me.” – Streamers often feel this way. They stream on TwitchTV and they may have only one viewer for weeks, and they often feel discouraged and want to, “Give up.”
When I first started ‘The Busy Gamers’ and the community, it only had my girlfriend, family, and friends. That’s all I needed. I want to reach as many people as I can, but I also need to realize that it takes days, weeks, months, maybe even years. But let me expand further on the concept I spoke about earlier.
When you release content, or create something that you are very proud of – even if one person sees it, likes it, views it, or watches you – they decided their most precious resource of life – time – was worth cashing in on seeing your creation. I see far too many creatives out there getting caught up in the “one or two viewers” discouragement. You need to embrace these one or two people, converse, form bonds, put them up on pedestals. Sure they may be only one or two people, but put everything you have into connecting with them. They will tell your friends about you, or other people will see what you are doing, and maybe in a couple months someone else will come along that was referred to you, or maybe even see how well you’re interacting with your one or two person audience and engage themselves.
Creatives, look at the long game. My YouTube series on BlackOps 4 is minor, not edited at all (I’m working on getting better), and all around completely amateur – but that’s okay. I don’t need any of that viewership, or “monetization” or any of that – I know, that in the next 10 years, if I keep doing what I’m doing, and love what I’m doing, one fan, or maybe many fans will go back to the videos and watch them, and engage with them – and that’s ultimately what I want.
Stop thinking about the short term, or about how “No one wants to see what I’m doing.” – someone does, they’re out there, waiting to make that connection to you. It may take a while, but if you keep at it, someday that link will happen, and your ‘career’ will flourish.
Don’t give up, look at the opportunity you have – we live in the golden age of creatives. Giving up is so short term. One person can make a difference, and they are sacrificing their time to watch you. Covet that. Embrace it. Engage with it.
Until next time,